ABOUT US – DISCOVER ICELAND
“Discover Iceland” is a family-run tour operator specializing in high-end travel for small groups in Iceland. We take pride in providing quality personal service for the more demanding traveler. Our exclusive tours are operated by 4×4 trucks or luxury SUVs from Mercedes. Our customers are friends and families travelling together in group sizes from 2 to 20 people in most cases on a private tour.
The company was founded in 2010 by the couple Georg & Karen. The volcanic eruption at Fimmvörðuháls and Eyjafjallajökull that year created a need for specialized vehicles and capable drivers that would be able to reach the eruption site. There was great demand for such adventure trips. As a consequence, Georg & Karen established a tour company that continues till this day.
We take travelers to unconventional sites in amazing modified trucks with very large tires. One can say we do the impassable.
Georg’s previous experience was freelance work as a tour guide, along with his main job as IT Consultant and Marketing. Karen was working as a bookkeeper in the retail business. Their skills are put to use for their own cozy company now.
THE TEAM – First we have our charismatic guides! These are highly enthusiastic local guides who thoroughly enjoy their jobs, and also share their expertise with the office personnel and the garage staff, consolidating the Discover team to one unit of just good buddies.
THE FLEET – Discover’s fleet is made up of more than 10 modified 4×4 often called super jeeps and luxury cars, with tires from 38’’ to 46’’. They can take a maximum of 5-9 passengers, though most often we travel with 4-5 customers. Asides from the off-roading, one of the benefits of these vehicles is the extra comfort they provide, with more leg space and nice seats. And then there’re also the minibuses. Maximum capacity is 19 passengers.
THE LODGES – The company owns 2 magnificent large wooden cottages in the area of the Golden Circle, and near Borgarfjörður. One has a Jacuzzi outside, sauna, fireplace, two bathrooms and the all-essential internet. We use them during our multi-day tours. See more details and bookings on AirBNB for Discover Luxury Lodge and The Long River Cottage.
THE REYKJAVIK APARTMENTS – The company owns apartments located in a central location down town Reykjavik. Each apartment takes up to 4 people and is great for families or friends wanting to feel like home while visiting Iceland. Near to the apartments you can find all services including 24×7 stores, restaurants and swimming pool. Each apartment is has luxurious set up with balcony out to Laugavegur shopping street. Too book and see availability see Reykjavik Central Caze Luxury Apartments.
Discover Ltd is a registered tour operator by the Icelandic Tourist Board. We answer emails promptly day and night, but take phone calls only during local business hours.