“Discover Iceland” is a family-run tour operator specializing in high-end travel for small groups in Iceland. We take pride in providing quality personal service for the more demanding traveler. Our exclusive tours are operated by 4×4 trucks or luxury SUVs from Mercedes.  Our customers are friends and families travelling together in group sizes from 2 to 20 people in most cases on a private tour.

The company was founded in 2010 by the couple Georg & Karen. The volcanic eruption at Fimmvörðuháls and Eyjafjallajökull that year created a need for specialized vehicles and capable drivers that would be able to reach the eruption site. There was great demand for such adventure trips. As a consequence, Georg & Karen established a tour company that continues till this day.

We take travelers to unconventional sites in amazing modified trucks with very large tires. One can say we do the impassable.

Georg’s previous experience was freelance work as a tour guide, along with his main job as IT Consultant and Marketing. Karen was working as a bookkeeper in the retail business. Their skills are put to use for their own cozy company now.


THE TEAM – First we have our charismatic guides! These are highly enthusiastic local guides who thoroughly enjoy their jobs, and also share their expertise with the office personnel and the garage staff, consolidating the Discover team to one unit of just good buddies.

Georg and Karen the owners of Discover. Here they are hiking in the mountains.

The Discover Team having fun and joy at the glacier Langjokull.


THE FLEET – Discover’s fleet is made up of more than 10 modified 4×4 often called super jeeps and luxury cars, with tires from 38’’ to 46’’. They can take a maximum of 5-9 passengers, though most often we travel with 4-5 customers. Asides from the off-roading, one of the benefits of these vehicles is the extra comfort they provide, with more leg space and nice seats. And then there’re also the minibuses. Maximum capacity is 19 passengers.

Very capable Ford Excursion Super Truck modified for 46″ tires and takes 7 passengers with luggage. This one can take you where ever you want, nothing stops it !

Luxurious Mercedes V Class that can take 7 passengers with luggage, great for the normal roads to travel in luxury and style.

Nissan Patrol modified for 38″ tires. A Super Jeep that can take 4 passengers with luggage and can do heavy off roading.

This Mercedes is great for group sizes up to 17 people, it is a 4×4 modified for 35″ tires.

This is our Mercedes GL which can take max 4 passengers with luggage, it is a 4×4 and great for the normal roads in luxury and style.

Our Toyota Landcruser modified for 38″ tires a Super Jeep that can take you off the beaten track.

Nissan Patrol 38″ Super Jeep takes 4 passengers.

Another beast Ford Excursion 46″ modified takes 7 passengers with luggage.

Our Toyota Landcurser is modified for 35″ tires and takes 4 pax + luggage


Our Chevy Subarban is 35″ modified and takes 6 pax + luggage


THE LODGES – The company owns magnificent large wooden cottages in the area of the Golden Circle, and near Borgarfjörður. One has a Jacuzzi outside, sauna, fireplace, two bathrooms and the all-essential internet. We use them during our multi-day tours.  See more details and bookings on AirBNB for Discover Luxury Lodge and The Long River Cottage.

This is our luxury lodge near Geysir we use as a part of multi day tours. It can accommodate up to 10 people in two houses with outside jacuzzi, fire place and steam room.

This is our cottage located near Borgarnes, great for 2-6 people as a part of multi day tour.


THE REYKJAVIK APARTMENTS – The company owns apartments located in a central location down town Reykjavik.  Each apartment takes up to 4 people and is great for families or friends wanting to feel like home while visiting Iceland.   Near to the apartments you can find all services including 24×7 stores, restaurants and swimming pool.   Each apartment is has luxurious set up with balcony out to Laugavegur shopping street.   Too book and see availability see Reykjavik Central Caze Luxury Apartments. 

One of the 50 sq m. luxury apartment.

Kitchen has all amenderies.


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Reviews of Discover Iceland – click here.


Discover Ltd is a registered tour operator by the Icelandic Tourist Board. We answer emails promptly day and night, but take phone calls only during local business hours.


Book your day tours from Reykjavik or Email Us NOW  and let us plan your unforgettable holiday in Iceland!

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